E-commerceArt direction
Tidepool.
A swimwear store that sells the feeling of the first cold dip.
- Client
- Tidepool Swim
- Year
- 2025
- Role
- Art direction & UX
- Timeline
- 10 weeks
The challenge
Most returns came from sizing, and the product pages looked like every other swim store's. The brand's best asset — its colours — was buried.
The approach
We rebuilt product pages around colour and fit: oversized swatches, a fit finder in three questions, and photography direction shot in real tide pools instead of a studio.
The outcome
A store with a new product-page template, a fit finder and a photo style guide the brand now shoots every collection with.
Deliverables
- Store design
- Product pages
- Size guide
In numbers
- 3
- questions to your size
- 12
- colourways, front and centre
- 1
- photo style guide
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